Privacy Policy for Signal Collective LLC

Last Updated: September 30, 2024

1. Introduction

Welcome to Signal Collective LLC's Privacy Policy. This document outlines our practices regarding the collection, use, and protection of data in our data analytics platform for Shopify stores. We are committed to safeguarding your privacy and ensuring responsible data handling practices.

2. Definitions

"Platform" refers to our data analytics service for Shopify stores.
"User" or "you" refers to Shopify store owners or their authorized representatives who use our Platform.
"Data" refers to the information we collect and analyze from Shopify stores.

3. Information We Collect

Our Platform analyzes data from Shopify stores. We do not collect or process any personally identifiable information (PII). The data we analyze includes:

Store performance metrics (e.g., revenue, average order value)
Product sales data (e.g., bestsellers, slow-moving items)
Inventory levels and stock turnover rates
Customer behavior patterns (anonymized)
Traffic sources and acquisition channels
Conversion rates and funnel analytics
Seasonal trends and historical performance data
Geographic distribution of sales (country/region level, non-identifying)

4. How We Collect Information

We collect data through:

Direct integration with the Shopify API
Shopify app installation process
Cookies and similar tracking technologies on your Shopify store (for aggregate analytics purposes only)

5. How We Use Information

We use the collected data to:

Provide analytics and insights to Shopify store owners
Improve and optimize our data analytics Platform
Generate aggregated trend reports and industry benchmarks
Enhance the functionality and user experience of our services
Develop new features and services
Detect and prevent fraudulent or unauthorized Platform usage

6. Legal Basis for Processing (for EEA users)

For users in the European Economic Area (EEA), we process data based on the following legal grounds:

Performance of contract: Processing is necessary to provide our service to you.
Legitimate interests: We process data for our legitimate business interests, such as improving our Platform and preventing fraud.
Consent: Where required by law, we will obtain your consent for certain data processing activities.

7. Data Retention

We retain analyzed data for as long as necessary to provide our services and for legitimate business purposes. Specifically:

Active accounts: Data is retained for the duration of your use of our Platform.
Inactive accounts: Data is retained for up to 24 months after the last activity.
Aggregated, anonymized data: May be retained indefinitely for analytical and historical purposes.

8. Data Protection and Security Measures

We implement robust security measures to protect the data we process, including:

Encryption of data in transit (using TLS) and at rest (using AES-256)
Regular security audits and penetration testing
Multi-factor authentication and strong access controls
Continuous monitoring for potential vulnerabilities and threats
Employee training on data protection and security best practices
Physical security measures for our data centers and offices

9. Data Sharing and Third-Party Services

We do not sell, rent, or lease any collected data. We may share anonymized, aggregated data for research or statistical purposes. We may engage third-party service providers to assist in our operations, who may have access to data. These providers are obligated to maintain the confidentiality and security of the data.

Third-party services we use may include:

Cloud hosting providers
Analytics and business intelligence tools
Customer support software

10. International Data Transfers

We may transfer data to countries outside your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your data and comply with applicable data protection laws.

11. User Rights

While we do not collect PII, we respect and uphold data subject rights. Shopify store owners can control the data shared with our Platform through their Shopify settings. You have the right to:

Access the data we process about your store
Request correction of inaccurate data
Request deletion of your data (subject to legal and contractual obligations)
Object to or restrict certain data processing activities
Data portability (receive your data in a structured, commonly used format)

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

12. Cookies and Tracking Technologies

Our Platform may use cookies and similar tracking technologies to collect aggregate usage data and improve user experience. You can control cookie preferences through your browser settings.

13. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect or process data from children under 16.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify users of any significant changes by posting the new Privacy Policy on this page, updating the "Last Updated" date, and, where appropriate, notifying you via email or through our Platform.

15. Compliance with Legal Requirements

We comply with applicable data protection laws and regulations, including but not limited to the General Data Protection Regulation (GDPR) for EEA users and the California Consumer Privacy Act (CCPA) for California residents.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Signal Collective LLC 173 Harrison Ave Westfield, New Jersey

Email: support@signalcollective.com

Response time: We strive to respond to all inquiries within 5 business days.